Reimagining the concept of personal identity, Bryan Funk has created an innovative approach that is truly one-of-a-kind. Through his personal brand called Prodkt, he develops exploratory open-source projects that tackle real industry challenges. Each project is crafted as a unique application or solution, forming its own distinct child brand under the Prodkt umbrella. These child brands are represented by hypothetical marketing and sales teams, effectively showcasing Bryan's diverse skill set.